Analyze, Deliver, Engage.
Delivering impactful Customer Experiences through cultural transformation, process and technology
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According to Forrester, 78% of buyers said they prioritize the ability to integrate marketing tools with non-marketing technologies including CRM and ERP systems. 74% agreed that the ability to integrate is the most important feature of marketing tools.
Connecting with customers is challenging and important work, and requires the alignment of people, processes and platforms to be successful.
Customers don’t choose to buy products, ultimately customers buy experiences. More importantly, customers typically buy many experiences in exchange for their time and attention before they make the ultimate decision to buy a product with currency.
When we evaluate a customers spend on experiences, we can then make more insightful predictions about what experiences are the right ones, in the right place, at the right time. We typically measure this spend in terms of Conversions and Funnels, the combination of which we describe as Customer Journeys.
At TMG we take a data driven approach to creating customer experiences through research and analysis, design, implementation, delivery and engagement optimization services.
- Content Management Systems
- Analytics
- Customer Data Management
- Segmentation, Targeting, Personalization
- A+B and Multivariate Testing
- Reporting, Business Intelligence